Although mobile NFC could be introduced separately by individual service providers but according to our views such initiatives cannot be efficient enough and will fail to motivate the users due to their limited value add.
If however multiple services need to coexist side-by-side in the mobile handset and in the secure element, if multiple independent parties need to work together preferable without advanced bilateral agreements, then generally accepted rules – standards – need to regulate even the non-technical aspects of the operations and interactions.
· Liability rules
· Consumer protection rules
· Data protection rules
· Service level specifications
· Operating guidelines
· Branding guidelines – multi level branding
· Marketing and communication guidelines